You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India
Harvard Business Review
The Indian economy has long been an attractive investment destination for multinational corporations. Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% and 7.6% over the next three years.
However, India remains a difficult market for multinational firms to enter. My conversations with executives, particularly those from western multinationals, often focus on the high cost and difficulty of doing business in India as one of the biggest disincentives for them to invest in the country.