What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain
To understand the differences between these concepts, simply apply them to you.
In my work with entrepreneurs and business students, I often hear marketing strategies explained as “having social media,” “having an online brand,” or “advertising a lot.”
These explanations make me cringe because, while they might be part of a plan, they grossly oversimplify the deeper and more complex concepts behind a truly effective marketing strategy.
In order to explain and help others understand marketing–namely the differences between marketing, advertising, and branding–I ask them to apply each of these concepts to themselves personally. When you do, this is what it would look like.